2021 HALLOWEEN RETAIL WORLDWIDE
Throughout a good part of the world, Halloween is an important retail moment in the year. In this POPAI/Shop! “Halloween Across the Globe” report, we’re sharing visual displays from a dozen different countries with 45 pages with over 140 on-site images. We hope it inspires you as we share these international in-store Halloween marketing, merchandising and shopping experiences.
Although the competition with Christmas can’t be helped, countries with a strong Halloween heritage are using the holiday as an important (and fun) customer buying experience. Countries where we see less Halloween merchandising or no Halloween celebrations are ANZ (Australia & New Zealand), the Czech Republic, Hungary, China and South Africa.
