2020 EASTER RETAIL WORLDWIDE
The Instore Report “Easter at Retail World Wide 2021”, great pictures of instore activation from 11 different countries!
• You will see Instore activities based on the Easter mindset of customers, for the customer its easter and somehow they want to celebrate it.
• Easter instore is alive as well as Valentine, although in some countries its less important (Japan, China) and in some countries it’s on a different date (Russia) but for retailers, brands all over it is still an added value to influence customer behavior instore.
• Retailers are showing an integrated approach of easter throughout the store and making the match with online
• The big brands are dominant in presentations on the shop floor, but also on shelf, second placement is often used as a tactical approach instore.
• Print media is still alive, temporary POP in carboard is mostly used but also the use of Digital is rising, you will see clever solutions, creativity, inspiration, design, stopping power, messaging, (from the brands but also from the retailer) means/elements, color, materials, and forms.
• Instore media: you will see displays (Counter, Window, FSDU, On pallets) displays integrated in fixtures, signage print & digital, graphics, adhesives, decoration, window dressing, visual merchandising, digital screens, light, props, promotions, packaging, shop in shop, top merchandise locations and so on, it shows really the business of a lot of our POPAI/Shop! members!
