POPAI is the association that serves the interests of advertisers, distributors, creatives/producers of Retail and the most demanded in the field of Marketing Point of Sale “MPV”.

POPAI France is the only association intended to serve only the interests of advertisers (brands and distributors), creative-producers working in the field of Marketing at the Point of Sale.

We unite all of our members and the POPAI FRANCE community around topics such as the customer experience, the shopper, POS concepts, merchandising, POS layout, eco-design in Retail, etc.